There is no question that parents and
caregivers are children’s most important
first teachers and are responsible for children’s
healthy growth and development.
through-u- Families Become MediaWise®
partners with community organizations to
reach those who work directly with parents
and children. Participants then train their
colleagues and parents they serve, ensuring
that through-u
messages reach the entire community.
Overall, the MediaWise program results
show that early involvement and education
has a powerful positive effect on the media
habits of families with young children
– and immediate and intermediate
outcomes can be achieved. The following
pre/post data was collected from the parents
and child care providers who have participated
in through-u programs.
Immediate Outcomes
Early childhood staff has increased
knowledge about the impact of media on children.
Parents’ awareness increases about
media’s impact on children.
Parents learn healthy media habits.
Parents learn about developmental needs
of children.
Intermediate
Outcomes
Reduce screen time for children.
Children are viewing age appropriate
media (media supervision).
Increased parent/child interaction.
Increased time spent reading to children.
Early childhood organizations have a
formal plan to teach MediaWise skills to parents
in their programs.
through-u - Families Become MediaWise®
partners with community organizations to
reach those who work directly with parents
and children. Participants then train their
colleagues and parents they serve, ensuring
that through-u
messages reach the entire community. 