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MediaWise From the Road
‘Tis the season
The holiday season presents plenty of great opportunities to spend time together as a family. My three
kids are now adults, and I am looking forward to spending Christmas with them this year. Of course,
there were times when the holiday spirit wasn’t as easy to find in our household. When all three were
teenagers, I remember when not a single one of them wanted to bother with family traditions. One year,
we had to practically drag my son Brian to the living room to decorate the tree. We negotiated with him
that he had to be in the room with us, even if he didn’t touch a single ornament. Not exactly the kind of
thing heartwarming holiday movies are made of! At times, we wondered if it would be easier to just buy
a fake Christmas tree, toss some cookies at the kids and let them retreat behind their bedroom doors.

What kids will remember
Last year, sitting around the Christmas tree my now adult children began to reminisce about holidays
when they were young. They fondly recalled piling into the car to drive north to pick out and cut down a
Christmas tree or decorating cookies together as a family. My wife, Monica, and I exchanged glances
but didn't have the heart to remind them what some of these experiences had really been like. Instead,
we listened to them, and were reminded again that raising kids is often a delayed gratification activity.
While it wasn’t always easy, it appeared that we had succeeded in giving them something more
valuable than the latest Xbox or iPod. My adult kids don’t remember the specific presents we bought
them or the things that we failed to buy on their lists, instead they have something far more precious -
memories that will last a lifetime.

Thank you
This year at the Institute has also generated plenty of great memories. It’s the time of year to sit back
and take stock of what we are grateful for. Our MediaWise program, Switch, helped families switch off
TV and switch on healthy activities. Our speakers shared the MediaWise message with people all
across the world. Hundreds of child care providers in North Minneapolis know what it is to be
MediaWise. Our online MediaWise Network has over two thousand new members. That’s a lot to be
grateful for. Thank you for your support, your powerful parenting, your decisions, your commitment to
kids, and your concern about our children’s future. It means the world to us here at the Institute.

Happy holidays,
Dr. David Walsh
Dr. David Walsh
President and founder, National Institute on Media and the Family

P.S. My holiday tips
While the holiday season can be fun and festive, it can also feel like a hectic time with kids, made even
more daunting by two full weeks off from school. Try maintaining holiday traditions. While it’s okay to
modify plans or negotiate with your kids, don’t let them convince you that family time isn’t important.
Click here for more holiday tips...


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