The Video Game Industry Continues to Grow

Another example of the growth of industry is in its increased diversity and the entrance into the market of previously established business leaders. Internet giant Google announced it would enter the video game market by offering adsupported online games. Company rival Yahoo already offers downloadable games with accompanying advertisements. Taking advantage of a similar technology offered by online console games, Barack Obama’s presidential campaign made news by buying ad space in swing state player’s online games of Burnout Paradise for the Xbox 360.

Just as firms in other industries increasingly seek success entering the video game market, video game franchises continue to find success in and from other industries as well. Following in a long line of big screen adaptations, the popular M-Rated video game Max Payne has been transformed into an October, 2008 PG-13 release of the same name, and a now pushed back 2008 release of a Halo movie has been the subject of much anticipation. Meanwhile, some of the biggest selling games, including Star Wars: The Force Unleashed, find their origins in entertainment franchises from other industries.

A Growing Trend: Video Games Tackling Obesity, Health and School Success

Although habitual video game playing (and other use of electronic media) has long been linked with inactivity and the risk for obesity, one of the most prominent and, some say, promising new gaming trends involves the use of video games to encourage better health. The most prevalent example of using video games to combat unhealthy lifestyles can be seen in the rise of fitness games that require vigorous activity by players. New devices like the Game Bike—an exercise bike linked with a home video game—and new games like Yourself Fitness—a virtual personal trainer for yoga, pilates, and other exercise available for several consoles and computers—offer families healthy options for physical activity while playing video games. Schools, youth centers, and gyms continue to make news by supplementing their programs to help kids stay slim and active with video games such as Dance, Dance Revolution.