Increased screen time is the most significant lifestyle change affecting kids in the last ten years.
Kids today spend more time in front of a screen than any other activity except sleeping. On average,
they clock close to 45 hours a week fixed to electronic screens. Not surprisingly, Institute research and
other studies demonstrate a link between the amount of time kids spend in front of screens and their
risk of becoming overweight or obese. It’s clear that we can no longer afford to talk about the obesity
epidemic without talking about screen time.
The first program to help kids “Switch what they Do, View, and Chew™”
As the childhood obesity rate skyrockets, countless programs are working to help kids increase physical activity and eat healthier foods. Switch™ - active Lifestyles from MediaWise®, is breaking new ground by being the first obesity prevention program in the country to give parents and communities the tools they need to address all three major contributing factors to childhood obesity: activity level, diet AND screen time. The Switch program makes it fun for kids to “Switch what they Do, View, and Chew™.” The result is healthier, happier kids.
Why Switch™?
The Switch program is unique because it is family-based program designed to promote collaboration with schools and communities. This program can help parents and kids in your community get active, manage their screen time , and make nutritious foods part of their everyday diet. In addition, Switch™ raises community awareness about childhood health risks and solutions. Switch includes all key stakeholders in the community and gives families the tools they need to "Switch what they Do, View, and Chew™".
 
 
© National Institute on Media and the Family.